What is a Private Exclusive?

Private Exclusives are off-market listings only visible to Compass agents and their serious buyers. This allows sellers to soft launch their upcoming sale to an expansive audience without being officially on the market.

With no online history except on Compass, Private Exclusives do not accumulate days on market, show prior price adjustments, or appear on public home search websites.


What to expect

Listing your home as a Private Exclusive extends your marketing runway and signals to buyers working with Compass agents that new inventory is coming. Drive interest with exclusive marketing and gain insights before launching to the public.

  • Discretion

    Privacy is the ultimate commodity and the decision to sell your home is a personal one.

  • Flexibility

    Decide when to share details about your home, including price, more broadly on your own timing.

  • Quality

    Retain exposure to Compass agents, including premium placement on our agent facing platform.

  • Value

    Get the best offer by testing the market privately to gather key insights without your listing getting stale.

 

Reasons why you might choose to sell your home as a private exclusive:

- Privacy

- To test a list price

- New job or relocation

- Tenant occupied properties

- Family changes like marriage or divorce

- Evolving financial circumstances

- Health issues

- Valuable belongings like art or furniture

- Opposition to holding open houses

Why You Should Use Private Exclusives

Quickly Test Your Price Without Risk

Avoid the negative impact from accumulating days on market and public price drops. Listing as a Private Exclusive gives you feedback from buyers on your aspirational price and positioning.

Soft Launch Before Being Market-Ready

Private Exclusives allow you to market your home to buyers prior to investing time or effort into preparing it for the public.

Generate Buzz

Build early demand for your home before it hits the public market. Just like a movie trailer, a Private Exclusive signals to buyers that something is coming, weeks or months in advance.

Launch Your Listing Twice

Private Exclusive creates two separate opportunities to launch your property: first on Compass.com, and then later when the listing goes live on the MLS and aggregate sites.

Maintain Your Privacy

Your privacy is valuable. Private Exclusives ensures that photos and floorplans of your home are only shared with Compass agents and their serious clients - details are not visible on public home search websites.