Just Listed in Silverlake Area for under $1M

1179 N Madison Just Listed marketingcenter--

The Four Pillars of Selling a Home: Inside the Process

We were able to secure 12 offers and sell this home for $350k over list price.

1701 N Avenue 56

3 bed / 2 bath / 1578 sf
Listed for $1,275,000
Sold for $1,625,000

INTRO

Selling a home can be an overwhelming and emotional process. There are a lot of factors that go into determining the price and finding the right buyer. But with the right mindset, strategy, and execution, you can sell your home for a great price and fast. In this article, we will focus on the four pillars of listing a home: pricing, preparation, marketing, and negotiation.



PRICING

The first pillar, pricing, is one of the most important aspects of selling a home. When pricing a home, it's essential to strike the right balance between profitability and attractiveness to potential buyers. You don't want to price too high and discourage buyers, nor do you want to price too low and lose out on potential profits. The key is to find comparable homes in your area and price your house accordingly. Thus, it stands out to prospective buyers. You want your home to look like a bargain compared to similar homes that have recently sold.



PREPARATION

The second pillar is preparation. Before putting your home on the market, make sure it is in the best possible condition. This includes decluttering, minor renovations, painting, and staging. You want to show your home in the best possible way hence, impress the buyers. Your goal should be to paint a picture of what type of homeownership experience the buyer can have in this space.



MARKETING

The third pillar is an important one which is marketing. Once you've set your price and have prepared your home to showcase, you need to make it known. You'll want to take high-quality pictures of your home as well as a video that showcases the house and its surrounding neighborhood. A multi-channel marketing strategy (online and offline) will allow you to reach a larger audience including social media, flyers, print ads, email blasts, and local publications. Paid ads (Google PPC, Instagram, Facebook, and YouTube) are also effective in generating traffic and interest.

  • VIDEO - Shoot a professional video, use drones and shoot footage of the house as well as the surrounding neighborhood that spotlights the lifestyle in this area.


  • FLOOR PLANS - Studies show that 51% of buyers say that floor plans were helpful in their decision making process. 1 in 5 buyers will pass on listings online if they don’t have a floor plan. 1 in 10 buyers won’t even arrange a showing without seeing a floor plan.



  • REDFIN HOT HOME - I always aim to make my listings Hot Homes on Redfin. It’s 80% more likely for a hot home to sell in the first two weeks of listing. It comes down to pricing it right and getting the right amount of views and saves for the Redfin Algorithm to tag as a hot home

  • ZILLOW SAVES - Zillow Saves is a key performance indicator on how well your listing is being perceived online. I shoot for a 10% views-to-saves ratio. In my experience, homes with 10% saves tend to sell faster and significantly higher than list price.

  • PAID ADS - I always have a budget set aside for paid advertisements online. By targeting buyers on Instagram, Facebook and Google, I’m able to attract a wider audience of dormant buyers. These are buyers that may not be actiively looking on real estate sites but will still consider buying if “the right one comes along”.

  • FLYERS - We passed out 1000 high-quality flyers to the neighborhood prior to our open houses. Sometimes a neighbor knows someone who wants to move into their neighborhood.


NEGOTIATION

The fourth and final pillar of the listing process is negotiation. In some ways, this pillar is an umbrella of all that has come before it. A top negotiator plans ahead, keeps their cool under pressure, listens intently, communicates effectively, and knows what they can and cannot concede. At this point, as all the other steps have been completed, the house is no longer yours but you want to ensure it sells at the highest rate that is possible under the current market conditions.




CONCLUSION

Selling a home is ultimately a combination of planning, strategy, and execution. By keeping in mind the four pillars of listing a home: pricing, preparation, marketing, and negotiation you are well on your way to selling your home effectively. Remember, there are loads of other good buyers out there so you need to take action and make sure your home stands out. By following these guidelines, your home will be set up to sell for a better price and relatively quickly.

Just Listed in Highland Park for $1,275,000

N Avenue 56 VG blog post marketingcenter--

Just Listed - Magnolia Park Mid Century

Copy of San Fernando Open House marketingcenter--

The 17 Offer Home

Let's visit my friend's who bought this incredible Highland Park compound. This house ended up receiving 17 offers. We had to get aggressive with our terms in order to land this one-of-a-kind property. This involved removing some contingencies and being able to close quickly. It takes an excellent and dependable lender to really make offers like this work.

List Price: $1.1M

Offer Price: $1.363M

We offered $363k over list price to land this one in 2021. This house last sold in 2011 for $479k. I wonder what will it be worth in 2031?

#highlandpark #90042 #realestateagent #realtor #hgtv #firsttimehomebuyer #northeastla #vancansgroup #compass #compasscalifornia

How Interest Rates are Affecting the Spring Homebuying Season 😎

As I’m sure you heard, the Federal Reserve raised interest rates by 0.25% last Wednesday. Despite recent banking collapses, the Fed continued on its course to curb inflation.  However, in Jerome Powell's recent meeting, there were indications that they may pause future hikes.  Here are 5 takeaways to keep in mind.

Since the announcement, according to Market Watch, mortgage rates have fallen to their lowest level since early February.  If we continue to see this trend, I would expect a continued rebound in buyer demand as we head into the Spring homebuying season.

In fact, we've already seen an increase in bidding wars. This week, I put this cute Highland Park Bungalow into escrow and we beat out 7 other offers!   

 

How the housing market is reacting to the SVB Banking Collapse

Today, I'm talking about the recent banking crash that happened with Silicon Valley Bank (SVB) and how it has helped decrease mortgage rates. For those who are unaware, SVB is a bank that specializes in providing financial services to the tech industry. However, earlier this month, the bank experienced a major system outage that left its customers unable to access their accounts or conduct transactions for several days. This crash had a ripple effect on the financial industry, causing mortgage rates to drop as a result. When a bank experiences a crisis, investors tend to flock to safer investments such as bonds. As demand for bonds increases, the yields on these investments decrease, which in turn leads to lower mortgage rates. So, if you're in the market for a new home or looking to refinance your current mortgage, this may be a good time to take advantage of these lower rates. Curious to know more about Los Angeles real estate?

Let’s schedule a discovery call HEREs://vancansgroup.com/meet-jeremiah

Real Estate Market Shift: How to Navigate the Return of Buying Power? 🏡 😎

Real Estate Market Shift: How to Navigate the Return of Buying Power?


There has been a noticeable change in the real estate market over the past two weeks, with increased activity that is not typical for this time of year. This can be attributed to a decrease in mortgage rates, which is encouraging buyers to return to the market. As fears of a recession ease, and the negative perception of the real estate market begins to shift, buyers are seizing the opportunity to purchase a home.

As a buyer, it's important to take advantage of this trend by getting ahead of the market. There is a significant amount of pent-up demand among buyers who have been waiting for mortgage rates to decrease.

30 Year Fixed Mortgage Rate for the last year.

Additionally, builder confidence has increased for the first time in 12 months, signaling a positive change in the market. As builder confidence continues to rise, it will help to create momentum for the housing market to move in a positive direction.


If you're in the market to buy a home, now is a great time to take advantage of the current market conditions. With mortgage rates declining and builder confidence on the rise, you have a good chance to find a good deal before the rest of the buyers hop back into the market.

Just Listed! Cosmetic Fixer in the Hollywood Hills

With over 800 sq feet of private patio space, this unit is a rare find at this price! Get your toolbelts ready and make this diamond in the rough your own masterpiece. This property is situated in the highly coveted Highlands Complex located in the Hollywood Hills. This corner unit gets incredible natural light that is beaming through the mature trees that surround this complex. With a great open floor plan the kitchen, dining and living room tie seamlessly together with the massive outdoor patio. The living room features a beautiful double-sided stone fireplace that opens to the living and dining areas. The large patio is surrounded by beautiful mature pine trees and encapsulated with the surrounding hills. This community has resort-style amenities which include controlled access, two heated pools, a spa, tennis court, a gym, sauna, clubhouse, dog-walking areas and nearby access to hiking trails. This unit has two side-by-side parking spaces just steps from your entry. Conveniently located and close to all of the shopping and restaurants in Hollywood yet tucked away in the hills, this property is a perfect escape from the city. Come make this property your very own!

6704 Hillpark Dr. #102
Los Angeles
$499,000 🤑💰
1 bed 🛌
1 bath 🛀
939 sqft 👣

Open Houses:
11/12 1-4pm
11/13 1-4pm
11/15 11-2pm

Offers due Wednesday 11/16 ⏰💰

Just Listed! Beautifully Designed Townhouse

JUST LISTED ! 💫 - This charming townhouse with a private rooftop patio is centrally located next to Studio City and Toluca Lake. This corner unit has been extensively renovated with a sophisticated and timeless look. With a great open floor plan, the living room with a gas fireplace and balcony ties seamlessly together with the kitchen. The tastefully designed kitchen with peninsula seating has quartz countertops and stainless steel appliances. A convenient powder room is also located on the first level. Both bedrooms are nicely sized and located on the second level. Each bedroom has its own newly remodeled bathroom and large walk-in closets. The primary bedroom with high ceilings and its own balcony has direct access to the private rooftop patio located on the third level. The primary bathroom has a custom-made white oak vanity that perfectly fits the space. Other features include bamboo floors, in-unit laundry, controlled access, 2 parking spaces, low HOA fees that include earthquake insurance, community pool, and an exercise room. Conveniently located next to all of the restaurants and shopping in Tujunga Village, Toluca Lake, Studio City and the North Hollywood Arts District. With an amazing location and easy access to the freeways, this townhouse has it all!

10926 Moorpark St. Unit #3
Studio City
$625k 🤑💰
2 bed 🛌
3 bath 🛀
1,122 sqft 👣

Open houses:
Saturday 11/5 - 1-4pm

Sunday 11/6 - 1-4pm

Tuesday 11/8 11-2pm

Offers due Wednesay 11/9