According to Redfin in December, pending home sales surged by a whopping 4%, marking the most significant jump in over two years. Homebuyers emerged in full force, lured by the largest monthly decline in mortgage rates since 2008.
Sellers joined the action, though not as aggressively, with new listings rising by 0.1%—reaching the highest level since September 2022. Prices experienced a remarkable 4% spike, the most significant increase in over a year, as buyers engaged in fierce competition for the still-limited pool of available homes.
I’m seeing increased bidding wars in certain areas as prospective buyers, initially browsing during higher rate periods, are now getting serious about making their move. I recently attended an open house last weekend, and the line out the door brought back memories of the pandemic days with 20 to 30 offers! This is just the beginning of a wave of pent-up buyer demand flooding back into the market.
Ready to make your move in the real estate market? Shoot me an email or text if you're a buyer and want to discuss the first steps. If you’re a seller, inventory remains low and now is a great time to put a plan in place for the Spring selling season.
Check out my short 90-second VIDEO reviewing this topic.
Where Are Interest Rates Heading for 2024? 🏡
Where are interest rates going in 2024? Rumors are floating that rates should be coming down which could open up doors for a lot of buyers that have been sitting on the sidelines.
Let’s take a look at 2023. What a wild ride it was. We started with rates in the low 6’s and ended up hitting 8% this past fall. We saw a nice tumble of rates leading into the end of the year and currently are sitting just below 7%.
So if you’re a buyer and you’re waiting for rates to come down or house prices to drop, I would re-evaluate your strategy. Here in Los Angeles, we still have an inventory shortage and I don’t anticipate that changing anytime soon. Also as rates come down it will only mean a wave of competition and bidding wars. This will propel home prices up even more.
I get it house prices are high and interest rates are high. If you’re a buyer and feel stuck in this situation, please send me a private message so we can explore all of your options and come up with the best strategy for you to buy a home!
The market is moving at all times. If you’re a buyer, seller or investor please call me with any questions! I have my pulse on the market with what’s happening today. Headlines are yesterday’s news.
#losangelesrealestate #losangeles #losangelesrealtor #losangelesrealestateagent #agentsofcompass #compasscalifornia #losangeleshousingmarket #LArealtor #vancansgroup
The Mortgage News We’ve All Been Waiting For! 🏡
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Just Listed in Silverlake Area for under $1M
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The Four Pillars of Selling a Home: Inside the Process
We were able to secure 12 offers and sell this home for $350k over list price.
1701 N Avenue 56
3 bed / 2 bath / 1578 sf
Listed for $1,275,000
Sold for $1,625,000
INTRO
Selling a home can be an overwhelming and emotional process. There are a lot of factors that go into determining the price and finding the right buyer. But with the right mindset, strategy, and execution, you can sell your home for a great price and fast. In this article, we will focus on the four pillars of listing a home: pricing, preparation, marketing, and negotiation.
PRICING
The first pillar, pricing, is one of the most important aspects of selling a home. When pricing a home, it's essential to strike the right balance between profitability and attractiveness to potential buyers. You don't want to price too high and discourage buyers, nor do you want to price too low and lose out on potential profits. The key is to find comparable homes in your area and price your house accordingly. Thus, it stands out to prospective buyers. You want your home to look like a bargain compared to similar homes that have recently sold.
PREPARATION
The second pillar is preparation. Before putting your home on the market, make sure it is in the best possible condition. This includes decluttering, minor renovations, painting, and staging. You want to show your home in the best possible way hence, impress the buyers. Your goal should be to paint a picture of what type of homeownership experience the buyer can have in this space.
MARKETING
The third pillar is an important one which is marketing. Once you've set your price and have prepared your home to showcase, you need to make it known. You'll want to take high-quality pictures of your home as well as a video that showcases the house and its surrounding neighborhood. A multi-channel marketing strategy (online and offline) will allow you to reach a larger audience including social media, flyers, print ads, email blasts, and local publications. Paid ads (Google PPC, Instagram, Facebook, and YouTube) are also effective in generating traffic and interest.
VIDEO - Shoot a professional video, use drones and shoot footage of the house as well as the surrounding neighborhood that spotlights the lifestyle in this area.
FLOOR PLANS - Studies show that 51% of buyers say that floor plans were helpful in their decision making process. 1 in 5 buyers will pass on listings online if they don’t have a floor plan. 1 in 10 buyers won’t even arrange a showing without seeing a floor plan.
REDFIN HOT HOME - I always aim to make my listings Hot Homes on Redfin. It’s 80% more likely for a hot home to sell in the first two weeks of listing. It comes down to pricing it right and getting the right amount of views and saves for the Redfin Algorithm to tag as a hot home
ZILLOW SAVES - Zillow Saves is a key performance indicator on how well your listing is being perceived online. I shoot for a 10% views-to-saves ratio. In my experience, homes with 10% saves tend to sell faster and significantly higher than list price.
PAID ADS - I always have a budget set aside for paid advertisements online. By targeting buyers on Instagram, Facebook and Google, I’m able to attract a wider audience of dormant buyers. These are buyers that may not be actiively looking on real estate sites but will still consider buying if “the right one comes along”.
FLYERS - We passed out 1000 high-quality flyers to the neighborhood prior to our open houses. Sometimes a neighbor knows someone who wants to move into their neighborhood.
NEGOTIATION
The fourth and final pillar of the listing process is negotiation. In some ways, this pillar is an umbrella of all that has come before it. A top negotiator plans ahead, keeps their cool under pressure, listens intently, communicates effectively, and knows what they can and cannot concede. At this point, as all the other steps have been completed, the house is no longer yours but you want to ensure it sells at the highest rate that is possible under the current market conditions.
CONCLUSION
Selling a home is ultimately a combination of planning, strategy, and execution. By keeping in mind the four pillars of listing a home: pricing, preparation, marketing, and negotiation you are well on your way to selling your home effectively. Remember, there are loads of other good buyers out there so you need to take action and make sure your home stands out. By following these guidelines, your home will be set up to sell for a better price and relatively quickly.
Just Listed in Highland Park for $1,275,000
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Just Listed - Magnolia Park Mid Century
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The 17 Offer Home
Let's visit my friend's who bought this incredible Highland Park compound. This house ended up receiving 17 offers. We had to get aggressive with our terms in order to land this one-of-a-kind property. This involved removing some contingencies and being able to close quickly. It takes an excellent and dependable lender to really make offers like this work.
List Price: $1.1M
Offer Price: $1.363M
We offered $363k over list price to land this one in 2021. This house last sold in 2011 for $479k. I wonder what will it be worth in 2031?
#highlandpark #90042 #realestateagent #realtor #hgtv #firsttimehomebuyer #northeastla #vancansgroup #compass #compasscalifornia
How Interest Rates are Affecting the Spring Homebuying Season 😎
As I’m sure you heard, the Federal Reserve raised interest rates by 0.25% last Wednesday. Despite recent banking collapses, the Fed continued on its course to curb inflation. However, in Jerome Powell's recent meeting, there were indications that they may pause future hikes. Here are 5 takeaways to keep in mind.
Since the announcement, according to Market Watch, mortgage rates have fallen to their lowest level since early February. If we continue to see this trend, I would expect a continued rebound in buyer demand as we head into the Spring homebuying season.
In fact, we've already seen an increase in bidding wars. This week, I put this cute Highland Park Bungalow into escrow and we beat out 7 other offers!
How the housing market is reacting to the SVB Banking Collapse
Today, I'm talking about the recent banking crash that happened with Silicon Valley Bank (SVB) and how it has helped decrease mortgage rates. For those who are unaware, SVB is a bank that specializes in providing financial services to the tech industry. However, earlier this month, the bank experienced a major system outage that left its customers unable to access their accounts or conduct transactions for several days. This crash had a ripple effect on the financial industry, causing mortgage rates to drop as a result. When a bank experiences a crisis, investors tend to flock to safer investments such as bonds. As demand for bonds increases, the yields on these investments decrease, which in turn leads to lower mortgage rates. So, if you're in the market for a new home or looking to refinance your current mortgage, this may be a good time to take advantage of these lower rates. Curious to know more about Los Angeles real estate?
Let’s schedule a discovery call HEREs://vancansgroup.com/meet-jeremiah